Gregory M. Harshfield

Product leader focused on healthcare revenue cycle, data & analytics, and patient experience. I turn complex systems into intuitive software that helps people.

Product Strategy RCM & Oncology HL7 / FHIR KPI-Driven Empathy-First
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Objective

Drive strategy, inspire teams, and deliver high-impact software for healthcare, fintech, or mission-driven SaaS — translating complexity into action and measurable outcomes.

Professional Summary

Visionary and adaptable product executive with 15+ years building transformative software across healthcare, banking, and retail. I lead cross‑functional teams, align stakeholders, and ship intuitive B2B platforms that solve real‑world problems — especially in revenue cycle management, patient engagement, and complex, compliance‑heavy environments.

Adept at UX collaboration, KPI‑driven decision‑making, and bringing features to market across HL7/FHIR, billing & payments, and enterprise integrations.

Philosophy

Technology should never lose sight of humanity. Whether simplifying a treatment estimate, empowering a team, or connecting strategy to execution — I build trust, not just software.

Work Experience

Product Owner — Unlimited Systems
Aug 2022 – Aug 2025 · Remote‑Hybrid

Designed and launched patient‑centric features that power oncology practices and revenue cycle efficiency: comprehensive Treatment Plans, Patient Liability Estimation, Text‑to‑Pay, and flexible Payment Plans.

  • Led end‑to‑end delivery from roadmap to release in monthly agile cycles.
  • Defined priorities across HL7/FHIR messaging, patient billing, estimations, and visuals.
  • Championed UX/engineering/client success collaboration to increase adoption & reduce tickets.
  • Facilitated discovery workshops and client‑conference tracks that became revenue features.
  • Mentored engineers on user empathy and business value alignment.
Officer — Lead Software Engineer · Fifth Third Bank
Nov 2015 – Aug 2022 · Cincinnati, OH (Hybrid)
  • Overhauled commercial tax filing models; eliminated costly errors and crunch cycles.
  • Automated warehouse → regulatory filing pipelines; improved efficiency & auditability.
  • Redesigned DPA workflows for sales to accelerate deal cycles and clarity.
  • Integrated funds transfer pricing logic into Oracle‑backed systems.
Business Analyst II / PM II · Macy’s Systems & Technology
Oct 1995 – Nov 2015 · Mason, OH
  • Led technical integration for multi‑billion receivables sale to CitiGroup.
  • Managed full lifecycle for ICM "Dream Screen" — legacy to modern services.
  • Assembled & led team for macys.com launch readiness and operations.
  • Delivered education programs that boosted CSAT, engagement, and retention.
Education & Certifications
  • University of Iowa — Broadcasting & Film (Minor in Philosophy)
  • Southern Illinois University at Edwardsville — Graphic & Fine Arts
  • Ongoing: LinkedIn Learning, edX, HarvardX, Alison
  • HIPAA Certified (renewed 2025)
Highlights
  • Launched Text‑to‑Pay + Payment Plans for oncology patients.
  • Built Treatment Plan visualization for financial clarity.
  • Reduced support tickets via UX improvements and VoC‑driven roadmap.

Skills

Agile Product Management
Roadmapping Backlog User Story Mapping Scrum
Data & Analytics
KPI/OKR A/B Testing SQL Splunk Azure Instana
Customer & UX
Voice of Customer Journey Mapping Usability Figma Miro
Business & Strategy
GTM Stakeholder Mgmt Risk Mitigation Business Cases
Tools & Platforms
Microsoft Suite Jira Confluence Pendo Monday.com
Soft Skills
Empathy Communication Exec Presentations Conflict Resolution Adaptability

Showcase

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Beyond the Office

When I’m not working, you’ll find me writing, taking photos, and getting lost in music — guitar in hand or at live shows. Family and community keep me grounded; creativity keeps me generous. Work is art — I’m looking for the place to paint my masterpiece.